If you're trying to figure out what your organization's brand stands for, you need an informed, outside perspective to give you the customer viewpoint, help you identify hidden assets, and inject both cold reality and warm emotion. I'll provide that perspective, having helped literally hundreds of companies and non-profits figure out what's at the heart of their value. Tickling and branding both require a partner.
Blogs. Websites. Ads. Articles. News releases. Speeches. Collateral. Direct mail. If it needs words, I have some. Usually in the right order.
Naming a new product or company can be fraught. I've named dozens of services, products and companies, and offer a process that avoids the landmines and results in names that everyone buys into.
Over the years, I've worked with literally hundreds of companies, many of which you've heard of. Most of them are in the tech, health care and non- profit sectors. Artificial intelligence, transportation and financial services are also in my sweet spot.
Here's how to get started: